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First and foremost, let us talk about video marketing. What is video marketing? Video marketing is a form of digital marketing that involves the creation and sharing of video content with an audience. It’s a great way to introduce your brand to new audiences, strengthen relationships with existing customers, and increase awareness of your product or service.
Video marketing also allows you to connect with your audience in a more personal and engaging way than other forms of content. Video is an ideal format for communicating with customers because it’s fast, flexible, and fun. It can be used across different platforms, including social media and websites.
With so many online video marketing platforms available to marketers today, it’s easy for brands to become overwhelmed with the options and miss out on a huge opportunity. Video is one of the most powerful tools you can use to connect with your audience, build trust and drive conversion. But if you’re not using it correctly, your videos are likely falling flat.
Here are some common video marketing mistakes marketers make when creating video content and how to avoid them:
Table of Contents
#1. Bad Audio
Bad audio is a common problem with home video, but it doesn’t have to be. The best way to avoid bad audio is to make sure that your equipment is in good working order and that you’re using it correctly. If you’re recording on an iPhone or other smartphone, make sure that the mic is not obstructed by anything such as your hand or fingers. Make sure the camera app does not mute itself when recording videos; this can happen if you don’t tap on the screen when starting and stopping recording.
You can also improve the audio quality by using an external microphone. This is especially important when recording in a noisy environment, such as in the car or outdoors. Make sure the mic is positioned correctly; if you’re using one that comes with a mount, make sure it’s attached securely and pointing toward whoever is speaking.
If you’re recording conversations with multiple people, make sure everyone is on the same page when it comes to what they want to say. This will help keep things organized and prevent everyone from talking over each other.
#2. Bad visuals
In the same way, that content is king, visuals are queen. If your video looks bad or unprofessional, it can be hard for people to take you seriously. This doesn’t mean that you need a professional camera or editing software—just make sure that your lighting is good and there aren’t any background noises (like kids playing in another room).
If you’re not sure how to make your video look good, there are lots of resources online that can help. You can even ask other people in your niche to give you feedback on what they think looks good—and what doesn’t.
#3. Boring scripts
Some people think that video content needs to be “entertaining” in order for it to work. This isn’t true—in fact, most people prefer educational content that teaches them something new. But even if you are trying to entertain your audience, a boring script can make all the difference between someone watching your video and skipping past it.
How do you know if your script is boring? Try reading it out loud. If you don’t feel like your words are interesting or compelling, then they probably aren’t.
If you’re just reading what’s on the page, your video will be boring. Instead, try to make your script more conversational and informal. This will help people relate to you and feel like they are listening to a friend rather than watching a sales pitch.
#4. Focusing on the number of views
This is another common mistake, and it’s one that can be hard to avoid. The truth is that the number of views your video gets isn’t as important as you might think. Sure, it’s nice to have a lot of views, but what really matters is whether those views are from people who actually want to watch your videos. If they’re not, then it doesn’t matter if you have 100 million views or 10 million; either way, no one will watch them all the way through.
The key is to focus on getting the right kinds of views. Those are views from people who have an interest in what you’re doing, and who will watch your videos all the way through because they want to learn more about it. If you can get those types of views, then your YouTube channel will be much more successful.
#5. Lack of Planning
A video is only as good as the planning that went into it. If you don’t know what your goal is for the video, then it’s going to be hard to create something that accomplishes that goal. A lot of people will try to wing it when they’re creating a video, but this isn’t a good idea because it can lead to a lot of wasted time and money. Make sure that you plan out all of your videos thoroughly before you start filming them so that they have an effective flow and make sense from beginning to end.
Creating a video is not as simple as just turning on your camera and talking. You need to plan out what you want to say and how you want to say it so that the end result is something that will be engaging for viewers. This can take some time, but it’s well worth it if you want the highest quality possible. If you don’t have the time or resources to create a great video then consider outsourcing this task instead of putting out subpar work yourself.
#6. Not adding subtitles to videos
As we mentioned earlier, videos are a great way to engage with your audience and convey information. But if you want people who don’t speak your language to watch your video then you need to include subtitles. This can be done either automatically or manually by using subtitles software.
Creating a video without adding any subtitles is a huge mistake because it will limit the number of people who can watch your video. This means that you’ll be missing out on potential customers, which is obviously something that you want to avoid.
#7. No Call-to-Action
Another mistake that you should avoid is not adding a call-to-action at the end of your video. A CTA is the part of your video where you encourage viewers to take some kind of action, like visiting your website or subscribing to your email list. If you want people to take these actions then you need to include them in the video itself so that they can do it immediately after watching it.
If you want to create a video that builds your business, then it’s important to avoid these mistakes. You don’t want people to watch your video and then forget about it just as quickly, so be sure to make sure that the video itself is engaging enough for people to keep watching.
#8. Not Tracking Interactions
Many people don’t realize that it’s important to track interactions with your video. This means that you need to know how many people have watched it, who they are and what they did after watching it. You should also be able to see where viewers came from when they landed on your page as well as where they went after viewing the video.
You can do this by using video tracking software, or you can use a third-party tracking tool. If you aren’t tracking your videos, then it might be difficult to determine which ones are being watched, who is watching them, and what they do afterward. This will make it harder for you to optimize your videos in the future.
#9. Overlooking the Competition
When you’re trying to promote a video, it’s important to know what your competition is doing. What kind of content are they sharing? How often do they share it? What kind of promotion are they using? If you don’t pay attention to the competition, then you might end up wasting time and money promoting videos that aren’t getting the results that you want.
But overlooking the competition may tend to lead to the conclusion that all your competition is doing something wrong and you can do it better. This is a dangerous mindset because it ignores the fact that everyone has different strengths, weaknesses, and goals. And if you try to compete with someone who’s already better than you at making videos, then you’re probably going to lose. Instead of trying to outdo everyone else, focus on creating great content that stands out from the crowd; then share it with your audience.
#10. Overpromising and underdelivering
Don’t make promises that you can’t keep. If you’re not sure about something, don’t promise it. Similarly, don’t oversell your video—it’s better to underpromise and overdeliver than vice versa. For example, if you want to do a makeup tutorial but aren’t sure how well it will turn out, be honest with yourself and your viewers about what they can expect (and don’t be afraid of being vulnerable).
The same goes for any other promises you make. For example, if you say that your video will be “the most important thing you’ll watch today,” then it had better be! The same goes for when you’re asking someone else to do something, like subscribe to your channel or follow on social media. Don’t overpromise and underdeliver—it’s a quick way to lose credibility.
#11. Poorly optimized video content
Poorly optimized video content can have a huge impact on your SEO. If you’re not using the right keywords in your metadata, it’s unlikely that you’ll rank for anything. You should also be sure to include relevant hashtags and links to other social media platforms (like Twitter or Facebook). These will help people find your videos when they’re searching for related topics.
You should also check your video for any metadata errors. These are usually easy to spot, and Google will penalize you for them. If you don’t have time to do it yourself, hire an SEO expert to handle this task for you.
The final step is to submit your content to Google. You can do this by using the search engine’s YouTube submission tool. This will ensure that your video shows up in the search results for relevant keywords and also helps with SEO.
#12. Promoting videos without an audience
There are a lot of ways to promote your videos on YouTube, but none of them will work if you don’t have an audience. If you only have one video and it doesn’t get any views, then there’s no point in sharing it with anyone. The same is true if you have a few videos but they’re not getting any views; even if you share them with the right people, they won’t end up being seen by anyone who wants to watch them all the way through.
This is why it’s so important to build an audience before you start promoting your videos. You have to have a few videos that people can watch and enjoy; then, when you share them with others, they will be more likely to watch them all the way through.
If you’re just starting out, then it can be difficult to get views. You need to be patient and work hard at building an audience. The best way to do this is by creating great content that people want to watch all the way through, sharing it on social media and other platforms, and promoting it whenever possible.
#13. Relying on YouTube
This is one of the most common mistakes people make when creating their first video. The reason is that you might be tempted to just upload the raw footage and let YouTube do its thing. Here’s a tip: don’t do it! Instead, take some time to edit your video before uploading it to YouTube. This will help ensure that everything looks good and flows smoothly from start to finish.
If you’re going to rely on YouTube for your video, make sure you have a compelling thumbnail and description. The better these are, the more likely people will be to click on your video and watch it.
#14. Unscripted videos
While you may have a script to follow, try not to stick too closely to it. Your viewers will appreciate the natural feeling of your videos more than anything else. Show multiple angles. When recording a video that uses multiple people or perspectives, don’t just show one angle. Instead, record each perspective individually so that you can edit them together later on in post-production.
This will prevent the video from looking choppy, and it will also give your viewers a better idea of what happened. Use transitions to smooth out your edits. When you’re editing multiple takes together, make sure that each one flows into the next. If you have several different angles for a scene, try using a transition between them so that they don’t look like separate scenes.
#15. Video content that doesn’t tell a story
You’ve probably heard the old adage that a picture is worth a thousand words. Well, when it comes to video content, it can be worth even more. But if you’re not telling a story with your videos, they won’t connect with your audience as well.
The human brain naturally loves stories. We’ve been telling them since before we were even human (hello, cave paintings). So when you create video content, make sure it has a narrative arc and an interesting plotline that people want to follow. You can have the best script in the world and use all of your best lines—but if no one listens to them, what’s the point? When creating video content, make sure it’s engaging enough to keep people interested throughout.
Also, the utilization of text to speech online software adds an extra layer of creativity to your storytelling in video content, boosting accessibility and captivating a broader audience
#16. Video content that lacks production value
Production value matters. If you want to create video content that’s engaging and effective, you need to put in the effort to make sure it’s high quality. This means filming in a professional setting with good lighting, sound, and equipment; editing your footage with software; adding music and sound effects, and ensuring that all of your equipment works properly before you start shooting.
The more effort you put into your production value, the better your video content will be. If you’re just starting out, you might not have access to professional equipment or editing software; but that doesn’t mean you can’t create high-quality video content. There are plenty of ways to achieve professional-looking results without spending thousands of dollars on expensive equipment.
One of the easiest ways to improve your production value is by using high-quality lenses. Your camera comes with a standard lens, but this can be swapped out for a more expensive model at any point. You’ll notice an immediate improvement in the quality of your footage when you make this change.
#17. Videos that only talk about products and services
If you’re trying to sell a product or service, it can be tempting to talk about it in every video. However, that’s not always the best idea. If your viewers aren’t interested in what you have to offer, they won’t want to watch more than one video on the same topic. Instead of spending your time talking about products and services, try making each piece of content educational and informative for your audience.
If you want to create a successful video series, it’s important to understand what makes one. If you’re not already doing so, consider including these tips in your next video project.
#18. Videos that are too long
If you have a lot of good footage, that’s great! But don’t let it run too long. Videos are meant to be watched on the go, so keep your video under two minutes if possible and make sure that it doesn’t drag on. If you’re worried about losing important information due to time constraints, consider summarizing or cutting out unnecessary parts.
You don’t want to bore your viewers. So make sure that your video is a good length for the content it contains. If you’re not sure, ask someone else what they think about it and whether or not they would watch it again.
#19. Too much intro and no content
This is a common problem for many new video creators. They’ll spend so much time on the introduction that there’s no time left to talk about the content. If you do this, your viewers will click away before they’ve even heard what you have to say. Instead, try starting with a question or an intriguing statement that hooks people instantly and gets them interested in what comes next.
If you have a lot of content to cover, try breaking it up into smaller chunks that can be easily consumed by viewers. This will help them stay engaged with your video and make sure they don’t get too bored or frustrated by the length of it.
If you want your video to be as engaging as possible, keep it short and sweet. Your viewers will appreciate not having to sit through a 10-minute video if they only wanted to learn one thing from it.
#20. Making Extra-Long Videos
All things considered, today individuals are either occupied or don’t have enough tolerance. Most likely, it is both of these. However, the shorter the video, the better it is. That is the new thumb rule in video marketing. Furthermore, keeping it too long is a simple mix-up for you to make. So avoid it. A lot of anything is continually exhausting. It is best to keep your video short, sweet, and to the point. One needs to consider many factors while determining the exact length of a video to produce. Usually, an explainer video that endures between 60 – 90 seconds does the best enchantment work in your video marketing system. It may not be straightforward to guess the right length of videos that are focussed on educating the audience about some of your services, product, demos, or certain topics. You may use tools like Youtube Creator Studio to see the average watch time to suggest the right length. For example, while working on youtube.com/consultease we figured the average watch time was 3:41, whereas we were producing videos usually longer than 10 minutes. This meant a lot of content was going unconsumed.
The more drawn out your video, the more outlandish are your watchers to complete the process of watching it. Additionally, guarantee to put the meat first. That is, notice your key focuses first and foremost and cut out any insignificant substance that broadens your video length. Keep in mind, your video is certifiably not a manual, however a snare to allure your objective clients in video marketing.
#21. Picking the Wrong Partner
Today, anybody can make a video effectively with only a cell phone close by. Be that as it may, is that what you need? The clients of your business may liken the nature of your video to the nature of your business. Along these lines, you have to counsel the specialists. So as to spare the financial plan, you may either attempt and compromise the video or select the least expensive organization. In any case, that resembles the wedding of the wrong individual. Leaving any of this will be a tremendous error on your side. Check out these video marketing tools that every marketer should know.
At the point when your clients see your video, they should feel good spending their cash on your business. For that, it is imperative to pick the correct video generation accomplice and make a top-notch video for your business. Taking the correct proficient help is your initial phase in video marketing. If you commit an error here, it’s a slip-up that can’t be reclaimed.
#22. Sticking Your Video With Messages
What might occur if you stuffed your bag with an excessive number of things that it can’t hold? It would blast! Presently, that is an error you can likewise make in your marketing video. Try not to pack every one of the messages you have to pass on into a solitary video, however rather make numerous videos for different messages in your video marketing procedure. Packing such a large number of messages into one video will imply that none of them was passed on legitimately. This will weaken and befuddle the message, making your group of onlookers unfit for development.
Subsequently, stick to one video-one message arrangement. Toward the finish of the video, your watchers should comprehend what you have passed on effectively. Overburden of an excess of data in a solitary video may result in them losing enthusiasm for your video, or far and away more terrible, confide in itself. So pace yourself, and keep away from the mix-up of over-burdening your videos.
#23. Ineffectively Branding Your Business
Ordinarily, odds are that you recall an incredible video, yet overlook who created it. A comparative error can occur in your video marketing methodology also. It is vital to viable mark your business in the marketing video you make. Setting your organization logo, referencing the slogan, URL, and so on are basic to pass on your image personality effectively. Once in a while, you may get totally enveloped in making the video that you disregard marking perspectives. Try not to commit this error. Include ineffective marking since that is the thing that separates you.
The perfect area to incorporate your business’ marking is toward the start of your marketing video. Thusly, the watchers will recall your video just as your business name and personality. Presently, mark review is something you might not have any desire to pass up because of poor marking right?
#24. Overcompensating your Sales Pitch
What number of client bolster calls have you hung up on? What number of special messages have gone into your spam? All things considered, many numbers? The reason could have been that they were too deals murky. In all actuality, no one loves the sentiment of being sold to. So guarantee to not commit such an error in your video marketing.
Try not to coercively feed your clients about acquiring since they probably won’t care for it. Clients meander in searching for things that are advantageous to them. Along these lines, that is the thing that your video ought to be about. Relate to their need more than pushing your item into their viewership. Deals will consequently happen at that point. Assemble an association with them, comprehend them, and make them feel that you comprehend them. At exactly that point jump into your business perspective. It’s a tremendous mix-up if something else!
#25. Dismissing the Usage of SEO
Since you have made your marketing video, the next huge thing is to motivate your objective clients to see your video. Prior, videos implied Youtube. In any case, today, that isn’t sufficient. There are a few video improvement strategies and methods you have to pursue if your video should be seen by the majority. So as to see your video rank on the web, you have to upgrade it with the correct watchwords, the right metadata, and a great thumbnail picture. Neglecting such factors of the video SEO will be an enormous oversight on the grounds that the number of individuals who use them will go up.
Today, video SEO is a noteworthy piece of each advertiser’s life. If you wish to see your video advance and wind up number 1, don’t overlook SEO-based marketing for even a moment. The outcomes they can acquire are astounding.
#26. Under Using Available Platforms
Notice anyone utilizing a gadget, and you are probably going to discover them viewing a video. Video sweethearts are such huge numbers now. However, it isn’t valid that the video every one of them watches is on a similar video facilitating stage. With each other stage facilitating a video to build their business, it is critical that you make utilization of the correct stages for your video marketing.
Prior it was either Youtube or Facebook. Be that as it may, not any longer. There are a large number of internet-based life stages and business-situated stages, for example, Instagram, Snapchat, LinkedIn, and so forth where you can transfer your business video to influence it to become a web sensation. Likewise, transferring videos on a landing page or greeting page is additionally in the pattern. Mulling over elements, for example, your intended interest group, sort of video, objective, and so on., you have to settle on your facilitating stage decisions.
#27. Anticipating Instant Results
It is said that incredible things dependably require some serious energy. The equivalent applies to your video marketing methodology too. If you are anticipating some stunning marketing results medium-term, you are bound to be somewhat baffled. Not every person is sufficiently fortunate to get a million perspectives for their video inside long stretches of being transferred.
The work does not complete once you make a video and transfer it. Or maybe, it is after that the work really begins for the marketing group. As a marketing singular, you have to comprehend that a decent video marketing methodology requires time, tolerance, and devotion to outflank the challenge.
#28. Not Using Video Analytics
When you have a very arranged video marketing methodology, start executing it. Be that as it may, how would you know if it is working for your business? That is the point at which you have to complete an investigation check for your video marketing technique. You can acquire data about who watches your video, what do they watch, to what extent they watch, which part of the video they observe, and so forth. This will give you thoughts regarding your objective client’s intrigues which later turn into your leads.
Redoing your marketing procedure after a standard investigation check is in every case best. Not doing as such will just outcome in you lamenting about the error you did later on.
Conclusion
Making solid video content for your business is a decent method to achieve an assortment of business sectors and draw in your group of onlookers. With the amount of experience in digital marketing for many prestigious clients, it is evident that video is an extremely compelling marketing apparatus when done well. However, usually, the videos new companies and private ventures deliver are done as such inadequately and they regularly end up accomplishing more mischief than anything.
Video marketing costs cash. Also, when you are ready to lay a financial plan for this marketing methodology, an oversight is something you can’t manage.
Mistakes can transpire. However, when you realize that it is an error, you can generally avoid not submitting them once more. Subsequent to perusing this article, you realize what not to do to get your video marketing procedure right. Likewise, keep yourself refreshed about video marketing patterns. Things that don’t appear as though mistakes today can end up cataclysmic blunders tomorrow. Certainly, you would not have any desire to be a piece of that. Evade these mistakes and your video marketing is good to go flying high.
The takeaway from this post is to be smart about the kind of content you put out there. If you’re going to invest time and money into creating a video for your business, make sure that it’s something that adds value. Treat it like an important piece of content, not just a random marketing tool or video you can toss up there quickly because you need something to have on your website.
Like any marketing campaign, video marketing is not a one-size-fits-all proposition, so you need to consider your audience and set your expectations accordingly. And as you get more experience, there will almost certainly be a few mistakes that you avoid on subsequent campaigns. Here’s hoping that this list helps you avoid some of the most common pitfalls of video marketing.
