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We now live in a world full of automation, where it’s implemented in everything from mobile devices, cars, and even business.
Current technologies can automate 42% of business activities and have the potential to automate 19% more, according to a study by the McKinsey Global Institute.
Social media is one of the most powerful marketing tools for business with the lowest barrier of entry, paving the way for more startups.
Automation can help turn social media campaigns from donkeys into unicorns for startups, which evens out the playing field.
If you’re still unconvinced, here are compelling reasons why your startup should welcome social media automation.
Table of Contents
Multi-Channel Campaigns
Social media management can be both fickle and tedious at the same time, especially with all the different platforms available.
However, creating visibility to potentially billions of users is too good of a thing to pass up.
That’s made easier, more manageable, and less costly over time through social media automation.
What makes managing multiple channels all at once is having to deal with multiple workflows as well.
But with social media automation, you can manage all of them within a single workflow in real time.
You can also schedule posts and engage with users through one platform instead of splitting your attention across different platforms.
Not only does it save you time, but it also keeps you from having to split too many hairs with your social media marketing.
Measurable Growth
Along with automation comes data analytics, letting you measure your progress in real time.
You can step back and get a better look at the big picture, as well as the little details.
Being able to see where the campaign is going helps you think several steps ahead and plan for what to do next.
You don’t need to be stuck whenever you’re about to hit a wall and change direction if necessary.
If things are going well, you’ll know exactly how well, and that can motivate your team further.
Makes Your Social Media Team More Accountable
Social media automation lets you see where the bottlenecks in your campaign are due to having a more clearly-defined process.
You can determine why too few of your leads are being nurtured and converted, which notifies the team on what to remedy.
No one will be able to point fingers aimlessly as you’ll be able to see exactly what’s going on.
Your social media team becomes more accountable for the campaign, thus making them more motivated to get things right.
Enables Understanding of Complex User Interactions
Since you’re spending less time on busywork, you’re more free and able to study how your users interact.
Getting to know your users lets you choose how to market to them and even narrow down your target audience.
You’ll also notice if they start engaging with your brand less, so you can adjust accordingly and redirect your efforts.
A good way to do this is with personalized drip campaigns that cater to the individual, which can increase engagement.
Of course, personalized drip campaigns are much easier to execute if you have social media automation.
Allows for Continuous Optimization and Refinement
Automating your social media marketing can give you more time and incentive to visualize your customer journey.
You’ll see what’s working and what’s not working, and you can decide on either fixing what’s broken or dumping it entirely.
That lets you adjust and refine your marketing strategy, according to the data and engagement you’re getting.
Through automation, you’re able to do ongoing A/B tests at every stage of your campaign.
You can then experiment more, thus letting you further optimize your social media campaign.
Each little improvement you make along the way adds up, making the campaign more effective over time.
Less Repetitive Work and More Creativity
When you do all of your marketing manually day in and day out, things can get old fast as you spend most of your time on busywork.
A lot of social media marketing is making the rounds of completing similar tasks, which certainly gets repetitive.
Automating all that busywork can free up your marketing team so you can spend more time trying new things and refining your strategy.
That lets you be more creative with your marketing and multiply your leads by a significant margin.
Not only does that make your staff more productive and effective, but also boosts their morale and make them want to do more.
Reduced Costs
A smaller social media team can do more and reach further when the campaign has automation.
Through it, two or three people can do what would normally take up to ten people doing it manually.
This is especially important for startups that are looking to maximize every cent they spend on their businesses.
Many of the tools available online for social media automation have free features that can be used by startups.
You can then scale up as you go along, letting you do even more once you can afford it.
But even with that, you can still keep things small and tight since you’ve automated your social media marketing.
Lots of Available Social Media Automation Tools
Businesses are spoiled for choice when it comes to social media automation tools these days.
Many of them have free versions to get you started, and they also have premium options for scaling up.
Some good examples includeHootSuite, Autosend, MobileMonkey, Acquire.io, and so on.
Different tools have different strengths and set of features that fit different types of social media marketing campaigns.
For instance, MobileMonkey is a chatbot marketing tool for Facebook Messenger, while HootSuite is a management tool for scheduling posts to multiple platforms.
You can try each one of them out and see which one best fits your startup with its particular toolkit.
Conclusion
These are only some of the many reasons why you should embrace social media automation.
Automation can reduce workload, provide clearer metrics, and let you prioritize things that will help your campaign do better.
A tool like HootSuite lets you schedule posts ahead of time to multiple channels at once with HootSuite.
MobileMonkey can respond to user messages and do drip campaigns with its chatbot features.
Autosend can be made to send messages to users when certain events take place.
It opens a whole new world of possibilities for your digital marketing, letting you get more results with less resources.
In the year 2020, social media automation is a must for any business, especially startups.
It’s one of the best ways available right now to kickstart your digital marketing campaign.
